We are the world’s new betting pioneers and we have our focus set on one clear goal: to become the biggest betting company in the world – and No.1 for all who choose Bethard

We reach our goals by being more daring than the competition, constantly exploring new grounds, in all aspects of our operations, every day, until the game is dead.

The success factors of bethard group

Sports & Platform

  • Unique competence in odds pricing and marketing
  • Unique brand with clear sportsbetting profile
  • State of the art platform allows atomization which drives revenue without driving new headcount
  • Platform reduces the time to market as Bethard is in control over the technical road map and prioritization

B2B/B2C combo

  • B2C long term focus; brand, sports, regulated markets
  • B2B to take part of casino start up revenue in a highly competitive market. Also to get external feedback on the platform for optimal future development
  • Unique insight in B2B operators that can open up for acquisitions
  • Cost synergies in shared functions such as customer support and payments

Ambassador presence

  • B2C long term focus; brand, sports, regulated markets
  • B2B to take part of casino start up revenue in a highly competitive market. Also to get external feedback on the platform for optimal future development
  • Unique insight in B2B operators that can open up for acquisitions
  • Cost synergies in shared functions such as customer support and payments

Affiliate network & expertise

  • B2C long term focus; brand, sports, regulated markets
  • B2B to take part of casino start up revenue in a highly competitive market. Also to get external feedback on the platform for optimal future development
  • Unique insight in B2B operators that can open up for acquisitions
  • Cost synergies in shared functions such as customer support and payments

Founded

2012

Gross Game Revenue YoY

324%

Employees

90+

Nationalities

16+

BETHARD

It all started with a dream, a few guys in an apartment with a ton of experience from gambling. 

From there we have advanced quickly, by only hiring the best people. We all share the same set of values and beliefs – all based on a simple but powerful insight: winners dare more.  As a result, Bethard.com is today one of the fastest growing sports betting operators in the game – now represented by Zlatan Ibrahimovic worldwide. We are all about making the impossible possible, together, simply by going farther than the rest. 
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TOGETHER GAMING

Having tech and innovation in our DNA, we have of course built the most modern technical platform in the industry. We like to listen and learn from others and this is mainly why we so successfully operate B2Bs under the brand Together Gaming. We are not afraid of competition, we actually encourage it as we believe this is one of the most important components in order to stay ahead of the game.

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